The Italian company has been successfully operating in the gum production market for over 150 years. For this term, the Pirelli brand has become a cult brand for motorists.

Pirelli

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Sit in the middle of the world for a great deal of work in the field of tire trading allows you to call the company international.

In order to develop and consolidate in new markets, Pirelli's ceramics has long expanded the geography of its production beyond the borders of the Apennine Pivostrov. Tires under the brand name go off the conveyor not only in all parts of Europe, but also in Pivdenniy and Pivnichniy America, Africa and Asia.

The number of factories in Brazil was equal to the thirteenth number in native Italy (5 varieties each). At the leather factory, the technology of preparation is strictly regulated. Commissions to follow for the high quality of the company. Tires Pirelli, like a factory in Turechchina and in the UK, can still have a good quality.

The new staff of the holding is approaching up to 40 thousand practitioners of various professions. Zavdyaki high equal to the automation of virobnitstva, we can do with the minimum number of fahivtsiv, but most of them are presented with the most.

The Pirelli holding unites various companies, which specialize in different directions of the creation of high quality gums. The association includes:

• Design companies that distribute the latest designs of end products;
• Research centers for the development and development of manufacturing technologies and materials for tires;
• Bezposredni vyrobnichi factories, de zdіysnyuєtsya release of products;
• Transport companies that ensure the supply of materials, possession of and released products to the people;
• Trade centers, de clients are offered tires, requested for the market.

Pirelli's scientifically advanced laboratories are constantly working on expanding the technical parameters of the basic models. We do not accept the issue of fundamentally new options, in order to satisfy the growing needs of the market.

The structure of the company has 6 centers operating in 6 different countries. The state of tsikh vіddіlen to become close to 2000 highly qualified fahivtsіv. Skin examination, after a series of tests and corrections, to know the depth in the manufacturing process. Tsey pіdhіd zabezpechuє ekonomіyu koshtіv vіdmіnnogo zberezhennі result.

For a description of the geographic scale of the work of the Pirelli group of companies, it is necessary to estimate the obligation of industrial operations, with 85% falling outside of Italy, and 50% going to Europe. Points of sale of Pirelli products are distributed more and more in 120 countries of the world.

Pirelli calibrates tires for a wide range of vehicles:

• Agricultural machinery (tractors, harvesters, machinery for harvesting coal);
• busi,
• Small and big vantage,
• Passenger cars of various modifications,
• motorcycles,
• Sports cars.

The activity of the holding is directed to the whole development of tire manufacturing technology.

Pirelli in Russia

A good example of the emergence of the Pirelli company in the new country can be based on the example of the Italian expansion to Russia. Shini, vyroblenі on yakі lie іtalіyskomu kerіvnitstvu pіdpriemstva, for a long time occupied the bottom rows of all stars and ratings. So far, no decision has been made about the life of wet harvesting in direct proximity to the AvtoVAZ plant.

Pirelli closely cooperates with auto concerns. We are constantly looking for contracts for the supply of gum to be released from the assembly line of models. Pirelli tire retailers create unique options for specific vehicle modifications. Tse allows you to maximally adapt the gum to the needs of the car dealer and give the buyers the best wash for water.

The life of the plant in Russia did not happen, so for the help of Rostekhnologii, it was necessary to bring two working tires to the plant - in Kirov and Voronezh.

For the bags of bags, the holding added 2 hard undertakings, quickly completing them to the required level and launching the tire manufacturing, while saving a lot of money. І until 2015, the share of Pirelli tires grew by a factor of 1.

The company is the core of the line of proponated products that is suitable for drinking on the market and the structure of the car park of the country. The creation of strained selections, point-to-point distribution across the region, allows you to follow the dynamics of the market and promptly respond to changes.

Logistic centers and great trade centers come to the pressures. This is how the core of the development of regional tire production is formed. Further expansion is possible only with the presence of reliable analytical researches and, as such, the essential center cannot grow into a growing populace.

In the near future, there are no plans to create new varieties in Russia. Two іsnuyuchih zavod іdmіnno cope with the plans of the holding and actively expand on the market of commodities.

NOT LITTLE PREMIUM, A Y...

Pirelli products are associated with the premium segment. It goes like this to tires that go to the conveyors of car manufacturers, and to products for the secondary market. Here you can name just one figure: the company may need over 2000 homologations for the primary configuration, and 700 of them for the flagship product - the P Zero model. The company does not care that Pirelli's main income and sales are focused on premium products, that is, 3.2% of the cost, deducting all sales commitments, is invested in sales and sales. Ale Rosiya - the queen of special features. In addition to that number and from the point of view, I have divided parts of the products according to seasonality. In the past, the turnover of the company in Russia, without the improvement of the primary equipment, amounted to 1.35 billion euros, and 60% fell on a part of winter tires. And in the fact that the winter line is worth it, Pirelli's marketers have lost their mind, opposing not to be surrounded by premium models. Today in the "winter portfolio" of the Russian representative office of the company, the products of three price segments. Segment A is equipped with the Ice Zero model and Ice Zero FR friction, Segment B is equipped with the Formula Ice line, and Segment C is fitted with Amtel Nordmaster Evo tires. So, with the improvement of the new economic situation, the market is changing, and the interests of customers are changing to the quieter price segments. Pirelli does not charge, but the course for leading positions in the premium segment is not changed anyway.

Pirelli is constantly working on it, so that the winter segment of the company's products does not compromise on the popularity of summer tires

NOT FOR SALE

Pirelli's plans for robots in Russia did not grow into a commercial presence: in the pre-stroke development program, the distribution was transferred here. Moreover, there was no talk about the life of new, from scratch, maidan maidans - one could see the possibility of attending already essential profile enterprises. In the beginning of 2011, the joint venture, in which Pirelli and the state-owned corporation Rostec took over, bought the Kirov Tire Plant from the Sibur holding, and literally a couple of months later, the Voronezsky Tire Plant was established as a joint venture. First, here I am passing on some summaries of our readers: about how a premium product can go language, how can wines be released on the old way? Indeed, the first tire at the Voronezsky Zavod was released in the 1950s. And the axis is now a couple of numbers: Pirelli's massive investment in Russia is over 400 million euros, and more than 200 million was invested in the development of two factories. Today, the Voronezsky Tire Plant produces tires of the premium segment in sizes ranging from 16 to 21 inches, and, as it turns out, for which a great deal of tire modernization was needed: only 73 million euros were invested in the development of tire pressure. In September 2013, a new production line was launched for a complete technological cycle with a design pressure of 2.2 million tires per river. At the same time, having opened a new logistics center for the robot, the delivery of products to the lands of the CIS, the EU and Scandinavia is through which zdiisnyuєtsya. The first is a new strategy - in the past year, 26% of all Pirelli tires manufactured in Russia were exported. Why should the development of the Voronez Tire Plant, varto bring some more numbers, what should be done in the future: as in 2013, the plant produced 760,000 tires, then the plans for 2016 are 2 million units.

Tire vulcanization shop

At the same time, Pirelli is optimistic about expanding localization in terms of speedy import of components necessary for manufacturing. So, in 2013, the Pirelli company and the state-owned corporation Rostekhnologii announced a new strategic partner - BAT Rosneft Oil Company. The meta of the alliance is the development of advanced and advanced design developments in the field of production of synthetic rubbers and associated materials.

Now a few words about the reasons for my trip to the Voronezsky Tire Plant - handed by the representatives of the Ford company to the factory workers a certificate about the status of Q1. Today at the Ford Warehouse Voronezh Tire Plant supplies products for EcoSport, Mondeo and Transit models. І one of their main achievements, the workers of the factory inspect the zero level of defectiveness of products that are delivered on warehouse conveyors. Tse already about the quality of products manufactured in Russia.

From the rubber mixing shop, the product is sent for the preparation of gum sums of different recipes

The studding of all Pirelli winter tires is carried out exclusively at the factory. This is the only way to guarantee the high quality of the products

This is how the tire tread molds look like

Before that, as it goes to the warehouse of finished products, the tires go through instrumental control. Ale front yoga obov'zkovy visual control

DON'T WANT TO SPEND A PIECE OF RINKU

Blitz-interview with the General Director of TOV "Pirelli Tire Russia" Aimone de Savoia Aosta

General Director of TOV "Pirelli Tire Russia" Aimone Di Savoia Aosta (right-handed) takes a certificate of Q1 status from the hands of a representative of the Ford company

What are the company's bags on the Russian market in 2015, and what tasks do you put in the 2016 season?

The global tire market has fallen by 17% in the past year, while the premium segments A and B have spent 13%. Tse without urakhuvannya supplies of tires for the first complete set. Tse zrozumіlo - sales of new cars decreased by 35.7%. Ale, with whom, our quarter was saved. As for the fate of 2016, it is unlikely that the varto will be able to accumulate some of the growth. And the axis of partners needs to be chosen carefully. In the past, we were too optimistic about the drive of winter tires. However, the winter was far from being in all regions, and our distributors have a lot of excess tires.

What if the Pirelli winter tire line has been updated?

So, let's get ready to speed up deliveries to the local market in order to increase the share of exports. In this way, we do not need to lower the price of a premium product.

Is there no need to actively develop the mid-price segment?

We want to. For example, 17 and 18 inches tires were added to the Formula line.

What about the Amtel brand?

We will accept this solution for this brand in the rest of the world - in the larger world we are in the middle of segments A and B. So, the Amtel line was updated, but serious investments in it are not planned directly. And the axis of the Formula line in Russia, in view of what we work in other regions, may be expanded.

How are you talking about seasonality, in which direction do the most active processes go?

More respectfully, we put up winter tires at once. The Pirelli company is already good at home as a manufacturer of premium summer tires, and the axle is above it, so that we are so self-positioned and in the winter segment, it is necessary to practice. For all intents and purposes, I can have a wonderful line of winter tires, which will show excellent results in tests.

In the past, the turnover of the Pirelli company in Russia, without improving the primary equipment, amounted to 1.35 billion euros, and 60% fell on a part of winter tires.

Pirelli tires are popular with car owners, but it's not surprising. The stench is reminiscent of a high quality, even if a company that releases them, may have a hundred years of history. In 1872, Giovanni Battista Pirelli worked in Italy for production and sales of elastic gum. The company was named "G.B. Pirelli & C". In the end of the nineteenth century, the plant launched the production of tires "Ercole", recognized for cars and tires "Milano" for bicycles. The Pirelli company took out a patent for the manufacture of car tires already in 1901. Today there may be backwaters in Northern Europe, China, USA, Western America and Western Europe. For excellence in the fifth place in the world among tire manufacturers. For help, you can read reviews on Pirelli tires in the Tire & Servise online store.

Marking of the edge of the virobnik

Shini, like a release, be a kind of virobnik, may be marking, as if pointing to those, in a certain country, the bula was prepared. So, for Pirelli tires, the following marking is accepted:

• issued in the USA - CH;
• issued in Italy - XE, JR, XD, XA, 8U, XC, XB;
• released in Argentina - XM;
• issued in Nіmechchinі - РЄ;
• issued in Greece - XN;
• issued in England - ХР і XN;
• issued in Brazil - XL and XK;
• issued in Pivdenniy Korea - YO;
• issued in China - 4T;
• issued in Venezuela - 1B;
• issued in Turkey - XJ;
• issued in Spain - XF.

Marking is placed on the side part of the tire. The country, in which the manufacturing plant is located, must be indicated after DOT. With whom all intellects are written in kiltsyu. The cream of the edge-virobnik on the pokrishtsi will be the designations of the virobnik, model, width, and also the height of the profile.

Other designations on the tire

Profile height and width are marked 192/60, for example. With this width, it is necessary to measure in millimeters, and the height in the height of the height in 100 cm. In our case, the number 60 is the height of the tire up to її width. Chim high tsey showcase, tim will be more pokryshka. The letter R i will be next to these numbers, for example, the number 17. This is how the size of the tire (rim diameter) is indicated. The designation 90T will be indicated on the speed index.

After the name of the sound, it should be written "reinforced" - the bus has been strengthened. Since I can’t write such a thing, the lining was not reinforced with additional frames and additional elements. It is also necessary to give respect to those who are behind the design of the tire. Like the tire is marked with the letter R - it means it is radial, like D - diagonal. The rest of the year is not very popular.

Closer to the offense, information about the permissible maximum profitability will be posted. You can also write something like this: "Max pressure 300 kBs" or "Max load 520 kg". For passenger cars, this index is indicated with a small margin. When choosing tires, this show is not to blame for both the virishal and the original. On both sides of the tire, you can write "Inside" and "Outside" - the inner and outer sides. And the marking axis "M & S" means that the gum can be beaten in the minds of the board. "Tubeless" means that the gum is tubeless. If I wrote on the day, then there is a camera in the middle. Obov'yazykovy on tires and a sign of ECE certification, which may look like this: 11022142. If there is a reduction "*", then the tire can be tampered with at high temperatures.

Pirelli tires are the most valuable product. Since 2011, this company has been supplying tires for the GP2 and Formula 1 championships. Tire brand wins in transport systems, in the agricultural state, in everyday life. The largest number of spares of these tires, of course, the auto repair. These tires are known for their superiority, good performance and technical characteristics.

About company Pirelli (Pirelli)

Pirelli Tire occupies a fifth place in the world among tire manufacturers, and the company's profit margin is one of the largest in the gallery.

Pirelli Tire today:

today Pirelli Tireє a holding company in the group of companies that develops the design, production, manufacture and supply of tires for various transport needs, including cars and motorcycles (the fast market provides 70% of the company's sales), buses, vintage cars for "cars" "first" work, as well as the growth and sales of steel cord (delivery orders, up to 30% of the total sales obligation). In this segment of the market, Pirelli Tire is characterized by the presence of advanced technologies, and today Pirelli Tire is rightfully the leader in the middle range of tires for cars and motorcycles: Pirelli tires are associated with such concepts as quality, superior performance, and miracles.

At the same time, 85% of the commitment to industrial operations is carried out by Groups that are in the middle of Italy, 50% - between the boundaries of the continent. The group is rightly respected by the "big man of the closed world" of transnational corporations. From the moment Pirelli was founded, it set itself the goal of geographic diversity. At the turn of the XIX-XX centuries. Art. The group had already reached the point of meti, but continued to stick out in the right direction all the coming ten years. At this time, the merezha is churned, spread in 120 countries of the world, the production base includes businesses in 20 countries of the world on five continents.

Pirelli's tire manufacturing sector has 23 factories and more than 21 thousand. Specialists in Italy, Argentina, Brazil, Turkey, USA and Venezuela. The company's Rink's network covers more than 120 countries of the world. Pirelli is one of the six leading companies in the world - tire manufacturers with total sales of about 3.2 billion dollars. USA. Pirelli actively acts as a partner in the technical improvement of the main car manufacturers. The range of products is one of the most recent in this industry, including tires for cars (standard and sports), for tractors, buses, agricultural machinery, graders, motorcycles and other transport equipment. From the technological point of view, the company is a leader in the international market, bringing its vagomium into the development of the acid side of tire manufacturing.

Technology is the essence.

The Pirelli Group has staked on increasing competitiveness by continuously developing the manufacturing process and innovative approaches. 2000 brands in 6 additional centers located in Italy, France, Germany, Great Britain, the USA and Brazil, without interruption the task of preserving the leading role of Pirelli in the production and technologies in the whole world. The proof of the respect of the Pirelli Group to the gallery is the amount of financial investments in this gallery: it will become 3% of the company's turnover. Establishing its activities on a platform of advanced technologies, the Pirelli Group is working with leading manufacturers of cars and motorcycles. Partner vodnosiny allowed Pirelli to develop a number of special names. Another trump card of the Pirelli group - the newest standards of professionalism, like 38,000 spivrobitniks of all equals in the same way. Professionalism is the main guarantee that the competitiveness of the company in the future will be increased by marketing.

History of Pirelli Tire:

The history of the company is more than a hundred years old and rich in why the history of Pirelli is closely connected with the development of a car gallery. History of Pirelli began in Italy in 1872 On September 28, 1872, following the initiative of Giovanni Battista Pirelli, a company was founded for the production and sale of elastic gum under the name "G.B. Pirelli & C." Until the beginning of the century, the company produced the most innovative gums for various areas of activity, and the production of tires began in the late 19th century. In 1901, for the first automobiles, tires "Ercole" were proponated, and for bicycles, the tires "Milano" were introduced in 1890. The company's first tires for bicycles were patented in 1894, and the first patent for tires for passenger cars was withdrawn in 1901. 1905 року компанія реорганізовує сектор виробництва шин для автомобілів і мототехніки і виводить це виробництво на промисловий масштаб. Перша перемога компанії доводиться на події 1907 року - автопробіг Пекін-Париж. З цього часу починається відлік успішних виступів гонщиків на чотирьох і двоколісних екіпажах. Продукцію компанії прославили in 1950 the production and sale of all products, tires and cables, refurbishment in a local company, as well as the sale of "Sundry Items Office".

For a hundred years of solid work and perfect technology, the company released new products, starting with the pre-war Stella Bianca series and ending with Cinturato radial tires - modern tires with a low profile. Today's business of the company is truly international in nature: Pirelli operates in Europe and Western America, in the Happy States, China and Western Europe.

The tires of this brand are sponsored by Pirelli & C. The company's technological strengths are based on 24 subsidiaries stationed in 13 countries of the world. Of these, 5 locations are located on the territory of Italy, and the headquarters of the company is located in Milan.

Reshta factory stationed in Brazil, on the part of which there are 5 tire manufacturers. For 2 distribution plants in Great Britain, Nimechi, Turkey, Romania and Russia. One each in Argentina, USA, China, Egypt, Spain and Venezuela.

The main manager of the company's shares is the head of the board of directors, Marco Tronchetti Provera. Our country has a 13.09% stake in the Pirelli winter humi plant under the control of the Russian company Rosneft in January 2014.

Official website of the brand

https://www.pirelli.ru/tyres/ru-ru/legkovyye-shiny/glavnaya

. The corporation took over representation in Russia after the signing of an agreement on the operation of a tire plant in Togliatti. The pleasure fit in between Pirelli & C. SpA and the Russian company "Rostekhnologii" in 2008.

About company Pirelli

The firm was founded in 1872 as a harvester of elastic gum. The manager is Giovanni Battista Pirelli. In 1894, the release of the first bicycle tires began, and in 1901, the production of automobile tires. In 1905, the company was reorganized. They created a sector for the production of car tires and the production of rubber for motorcycles.

Today Pirelli Tire has become a representative of the tire sector. On the її part of the share falls part of the light duty of sales in this region of the slow market.

Pirelli tire prices

Pirelli Ice Zero

Winter studded tires are available until the remaining sales of fahivtsiv of the Italian brand. The stench is focused on the arrival of sweaty passenger cars of a different class, including crossovers and important poshlyahoviki, exploitation in the minds of suvorih winters. For the hardness of the virobnik, tires Ice Zero:

• miracle zcheplennya z ice protyag usgo termіnu ekspluatatsії, why priyaє tekhnologiya vygotovlennia - Dual Stud;
• demonstrate no less high performance characteristics on snow, lined

bezlichchyu gostrih edges, molded zavdyaki numerical tread blocks and lamellas, ruffled on the surface of the tread;

• are supported by the stable characteristics of the gum sum, which do not lie in the temperature range and are the result of the presence of new components in it and are explained by the peculiarities of the technology of preparation.

The waters do not know in the gums nedolіkіv for wine noise, which pass after the break-in.

Pirelli Winter Sottozero 3

The country-varner of winter non-studded tires is Italy. This is a special rozrobka for installation on custom and light cars of premium class. A number of innovative innovations allow the model to be truly capable of sporting car performances. Virobnik announces upcoming parameters of winter gumi Winter Sottozero 3:

• vіdmіnі tyagovі y zchіpnih dominnosti, z'єdnаnі z course stіykіstyu і obumovlenі nayavnіstyu swept bloіvіv tsentralnіy tread zone;
• nadіyne zcheplennya z zasnіzhenimі zledenіlimi surfaces for rahunok faceless 3D-lamellae, scho nivelyuyut vіdsutnіst thorns;
• temporal feet prevent hydroplaning, which allows two wide drainage grooves to be welded together later in the central zone of the tread;
• vіdmіnne zcheplennya in case of any weather minds and trivial terms of tire operation, zavdyaks to the full warehouse of the gum summіshi, to avenge a whole series of components.

Car drivers do not slouch with tires of the brand tsієї and indicate unpredictable behavior on bare ice and on snow, which is natural for non-studded gumi.

Model Pirelli Winter Cinturato

To run the tire in these winter tires to replace the popular Snowcontrol Series 3 gum. pluses:

• polypsheni zchіpnі authority with rolling in snow and ice, with the help of stosuvannym lamella technology, named Multiactive 4D Sipe;
• advancement against slash plunging with an overnight high level of acoustic comfort due to the optimized Z-like shape of the later grooves for drainage in the tread center;
• accelerations of the introduction of the water together with the talim snow with the patches of contact, the glare of visibility in the shoulder zones of the additional drainage grooves.

Among the short-lived tires, the car dealers say:

• balancing road;
• vіdsutnіst zahistu disc;
• weak galvanization;
• nevpevneniy rozgіn on zimovіy dorozi.

Pirelli P Zero Rosso

Tsya called to belong to other passenger tires, suitable for installation on premium-class cars with wheels of 18 and 19 inches. Virobnik declares:

• excellent bonding of such tires both in dry and rainy weather, supported by optimization of the V-shaped small tire tread design with symmetrical straightness;
• excellent exchange rate stability and instant reaction to dif- ferent kerma for the rahunok of the high hardness of the design of the underbelly central rib;
• vinyatkovіy stіykostі to akvaplanuvannya, vzvdyakіy vysokіy effektivnosti funktsіonuvannya ї sluzhі ї tread, yak svodієєєєєєєєє єєєєєєє з зтірох posudovzhnіkh groovії і blіchі grooving transversal.

Auto drivers point out the sensitivity of the gum to the road unevenness of the road, quick wear, hardness and hardness, wanting to be within reasonable limits.